When ACS launched Reviewer Lab, an online course to teach scientists how to review a scientific paper effectively, they needed a fun and concise brochure to inform prospective course-takers and encourage participation. We wanted to make something different and engaging and decided to create a small booklet with a modern twist: a stair-step fold. The different steps relate to the different sections of the course and let the reader know what they will learn in that section. The colors, while on-brand, keep it light and fun and the smaller, lighter type helps to keep the heavy information light and easy to read. The cover features a soft touch and a light gloss on the logo.
